We don’t design in a studio. We design in the storm. That’s how real feedback happens. Not in meetings, in motion.
In steep couloirs and off-camber ridgelines, in damp packs and spring melt-freeze cycles. Our prototypes come with us—on skis, bikes, and climbs—across the high-alpine terrain of the French and Italian Alps, where we live and ride year-round. They’re not stress-tested in an office. They’re punished in the field.
A zipper you can’t grab with gloves. A fastener that loosens after a few hours of vibration. A fabric that clings when you’re sweating uphill. These aren’t design flaws—they’re field notes. And they only show up after long days in mixed conditions.
We ride some of the most demanding trails in Europe, from valley floors to glacier basins. Every design is built to handle the variability of ski touring, high-elevation exposure, and shoulder-season transitions—where weather, terrain, and your own output are always changing.
Our design process is simple: test, observe, refine, repeat. We prototype in the studio, then take those samples straight into the mountains—riding hard trails, booting up ridgelines, staying out in shifting conditions. Every material, seam, and cut is tested under real strain. We refine based on what we experience—what works, what needs work. Then we test in some of the harshest environments we know, over hundreds of days in the field. Then we do it again. And again. We’re not designing behind a desk—we’re designing through use. This is gear shaped by the terrain, weather, and the effort it’s built for.
For us, product development doesn’t end with a launch. It evolves in the wild—on backcountry ski tours, steep switchbacks, long descents, and alpine mornings when windchill rewrites your plans. We’re constantly adjusting designs to make them tougher, more breathable, and more intuitive to use—because real performance comes from real-world testing.
